In the world of fitness, gyms and fitness centers are always competing. If you own a gym, you might worry about other gyms nearby, or those big ones in the mall. Are they offering more equipment? More classes? How do you make your gym stand out? The secret weapon is something called search engine optimization, or SEO. By making sure your website shows up when people search for things related to your gym, you can attract more customers and make your fitness brand stronger.